The Chevrolet Trailblazer: An SUV That Vanished Without A Trace

2 min read

History 

Launched in 1999 in North America, the compact 4-door car known as the Chevrolet S10 Blazer has its top trim known as the Trailblazer.

Later, Chevrolet discontinued it and launched a completely new midsize SUV model known as the Trailblazer. It evolved over its design and features over all these years.

Trailblazer Makes Its Way To India 

  • After gaining some momentum through the launch of the Captiva, Chevrolet thought of bringing its second SUV, the Trailblazer, to India after a long wait.
  • Launched on October 21, 2015, Chevrolet introduced a CBU unit for India, which manufacturers produced in Thailand and imported into India.
  • Initially, the Indian market responded well as the first batch of 150 units completely sold out before the next batch of 150 units arrived in February 2016.
  • Overall, it sold 335 units by April 2017.

Trailblazer Year-Wise Sales In India 

Trailblazer201520162017Total
Units in Nos.14488103335

Interior 

  • The interior features circular button controls for air conditioning and climate control
  • As Chevrolet states, the dual-cockpit design crafted nicely shaped instrument clusters that provided all the required details.
  • The center features the MyLink Infotainment System (7″ Touch Audio with Smartphone App Link).

Exterior 

  • It gets a huge SUV-ish look due to its massive dimensions, which are even taller, longer, and wider than the Toyota Fortuner.
  • The bold dual-split grill with an XL-size golden Chevrolet logo suits the size of the car.
  • Chevrolet engineers lifted it with 241 mm ground clearance and a 2968 mm wheelbase, which ranked top amongst its rivals.
  • It used to get an uncommon size combination of 18-inch rims with 265/60 tyres.

Specifications 

Dimensions: 2 WD AT LTZ
Length (mm)4878
Width (mm)2132 (with Mirror)
Height (mm)1851 (with Roof Rack)
Wheelbase (mm)2845
Ground Clearance (mm)253 at Kerb
Engine Type2.8L Double Overhead Cam, 4-Cylinders,
Duramax Diesel with 4 Valves per Cylinder
FuelDiesel
Max. Output (ps/rpm)200 (147kW) @ 3600 RPM
Max. Torque (Nm/rpm)500 @ 2000 RPM
Displacement (cc)2776
Fuel SystemCommon Rail Direct Injection
Transmission6-Speed Automatic with Active Select
Drive systemRear wheel drive
Front SuspensionIndependent Double Wishbone with Gas Shock Absorbers
Rear Suspension5-Link Coil Spring Rear Suspension
Front BrakesVentilated Disc with Floating Caliper (300mm)
Rear BrakesVentilated Disc with Floating Caliper (318mm)
Steering TypeHydraulic Power Assist: Rack & Pinion System
Wheels7.5J x 18 (Alloy) including Spare Wheel
Tyre Size265/60 R18 with Alloy wheel, including Spare Wheel
ARAI Mileage 11.45 Kmpl

Why Didn’t The Trailblazer Sell Well In India?

Tough Competition:

  • Even though Chevrolet established a well-known brand in India in 2016, it faced good rivals at the price point it launched.
  • The reliable Toyota Fortuner and the fully loaded Mitsubishi Pajero were among its rivals; both were already fighting head-to-head in the big SUV market of India.

The signs of Chevrolet’s exit plan were somewhat visible in the background:

  • Although the information remained confidential, the service centers and dealers showed signs of disinterest, lack of confidence, and uncertainty about the products in the last couple of days.

Unavailability of 4×4 version for India: 

  • Though Chevrolet has been selling the 4×4 version of the Trailblazer in global markets, they only sold the rear-wheel-drive version in India. 
  • Due to this, many consumers opted for its competitors like Endeavour and Fortuner. 
  • Who would want to get stuck and later rescued by a Bullock Cart after buying a big SUV without a 4×4? 

Lack of Variants and Drivetrain Options: 

  • Chevrolet launched the Trailblazer in India with only one variant.
  • A diesel engine with an automatic transmission limiting the customer’s ability to choose a vehicle that suited their needs.