Tata Motors has achieved a significant sales milestone this festive season by delivering over one lakh cars in just 30 days, spanning the Navratri to Diwali period. The company reported a 33% year-on-year growth in retail sales, marking one of its strongest festive performances to date. This involves more than 10,000 electric cars, highlighting the increasing adoption of EVs in india. The high demand during this period reflects the growing consumer confidence in the passenger vehicle market, supported by festive discounts, new model launches, and improved availability across dealerships. According to industry reports, this growth helped Tata Motors strengthen its position as one of India’s leading carmakers, particularly in the compact SUV and electric vehicle categories. The company continues to attract a wide range of buyers, especially first-time car buyers, across both urban and semi-urban markets.
SUVs Dominate With Over 70% Contribution To Sales
The surge in sales was largely driven by Tata’s popular SUV lineup, which accounted for nearly 70% of total deliveries. Models such as the Nexon and Punch recorded strong demand, benefiting from their wide appeal across different price brackets. The Nexon lineup, which includes petrol, diesel, CNG and EV variants, remained one of the brand’s top performers. Being India’s best selling car in September 2025, the Nexon sold over 38,000 units, recording an impressive 73% year-on-year growth. The Punch also continued to attract large numbers of first-time buyers, thanks to its compact size and competitive pricing. With 32,000 units sold, it witnessed a 29% year-on-year rise. Meanwhile, models like the Harrier and Safari contributed to the brand’s presence in the premium SUV segment. The growing customer preference for SUVs mirrors the broader trend in the Indian market, where buyers are increasingly choosing vehicles that offer practicality and high ground clearance.
Electric Vehicle Portfolio Sees Strong Growth
Another key factor behind this strong festive performance was the rising adoption of Tata Motors’ electric vehicles. The company’s EV portfolio, led by models like the Punch.ev, Nexon.ev, and Tiago.ev, continued to see growing interest from consumers. More than 10,000 EVs were sold during the festive period, translating to a 37% year-on-year growth. With improved charging infrastructure and better awareness about running costs, EVs contributed a meaningful share to the brand’s overall deliveries this season. The Punch.ev has become one of the most accessible long-range EVs in the country, while the Nexon.ev remains a consistent performer in its segment. The increasing acceptance of Tata’s electric models highlights how the company has positioned itself as an early mover in India’s transition toward sustainable mobility.
Outlook: Strong Demand Sets A Positive Tone For FY26
The record festive season deliveries have set a strong tone for Tata Motors’ performance heading into the next financial year. The 33% year-on-year increase not only demonstrates healthy consumer sentiment but also underlines the company’s ability to manage supply and meet rising demand across segments. Surely, the GST 2.0 reforms have also helped companies grow their sales. With upcoming launches like the Sierra and updates across its existing portfolio, the company aims to maintain its growth momentum. Tata Motors’ festive season success stands as a reflection of how strategic product planning can drive large-scale growth.
