September 2025 turned out to be a month of contrasting fortunes for the Volkswagen Group’s two mainstream brands in India, Skoda and Volkswagen. While Skoda Auto India reported an impressive 101 percent year-on-year growth, Volkswagen witnessed an 18 percent drop in sales during the same period. The combined performance of the group stood at around 9,416 units for the month, recording a 41% YoY growth and 22% MoM growth combined. Skoda’s success was driven by strong demand for its compact SUV, the Kylaq, alongside steady sales from the Slavia and Kushaq. Volkswagen, on the other hand, saw flat numbers due to reduced demand for its core models like the Taigun and Virtus. This divergence highlights how both brands, though sharing platforms and technology, are charting very different paths in India’s competitive mid-size SUV and sedan markets.
Skoda’s Comeback Led By Kylaq
Skoda Auto India registered sales of 6,636 units in September 2025, an impressive 101% more than its figures of 3,301 units in the same month last year. It even grew 33% MoM compared to its 4,971 units in August 2025. This marks one of the company’s strongest performances in recent quarters and showcases the impact of its current portfolio.
Škoda India September 2025 sales breakdown:
| Model | Sep ’25 Sales | Sep ’24 Sales | YoY Growth % | Sep ’25 Share % | Aug ’25 Sales | MoM Growth % |
|---|---|---|---|---|---|---|
| Kodiaq | 130 | 140 | -7.14% | 1.96% | 75 | 73.33% |
| Kushaq | 769 | 1,767 | -56.48% | 11.59% | 789 | -2.53% |
| Kylaq | 4,398 | 0 | – | 66.27% | 3,099 | 41.92% |
| Slavia | 1,339 | 1,391 | -3.74% | 20.18% | 1,008 | 32.84% |
| Superb | 0 | 3 | -100.00% | 0.00% | 0 | – |
| Total | 6,636 | 3,301 | 101.03% | 100.00% | 4,971 | 33.49% |
The Kylaq accounted for 4,398 units, becoming the brand’s best-selling model for the month. The Slavia and Kushaq contributed too, adding 1,339 and 769 units respectively. The Kodiaq continued as a niche offering, recording 130 units, while the Superb failed to sell even a single unit. With the Kylaq positioned below the Kushaq, the brand now covers a wider price range, bringing in new customers who were previously priced out of Skoda’s portfolio.
Volkswagen Faces A Slowdown
Volkswagen India, in contrast, reported 2,780 units sold in September 2025, representing an 18% decline from the 3,394 units sold in September 2024. Even, month-on-month growth remained flat at 2%, with August 2025 sales being 2,719 units.
Volkswagen India September 2025 sales breakdown:
| Model | Sep ’25 Sales | Sep ’24 Sales | YoY Growth % | Sep ’25 Share % | Aug ’25 Sales | MoM Growth % |
|---|---|---|---|---|---|---|
| Golf GTI | 1 | – | – | 0.04% | 36 | -97.22% |
| Taigun | 1,114 | 1,611 | -30.85% | 40.07% | 1,001 | 11.29% |
| Tiguan | 17 | 86 | -80.23% | 0.61% | 8 | 112.50% |
| Virtus | 1,648 | 1,697 | -2.89% | 59.28% | 1,674 | -1.55% |
| Total | 2,780 | 3,394 | -18.09% | 100.00% | 2,719 | 2.24% |
The Taigun, which once served as the volume driver, sold 1,114 units, while Virtus’ sales stood at 1,648 units. The Tiguan, Volkswagen’s premium SUV, added just 41 units, indicating limited traction in the higher-end space. The decline is partly linked to the brand’s focus on preparing for upcoming updates, including a refreshed design cycle for its India 2.0 lineup. These numbers suggest that competition from segment leaders like the Creta, Seltos, Grand Vitara, Verna, and City has intensified.
Conclusion
The September 2025 results underline how Skoda has managed to harness momentum through product innovation and strategic expansion, while Volkswagen is navigating a period of adjustment. Both brands remain key players in the group’s India 2.0 plan, which aims to consolidate local production and introduce models tailored for Indian buyers. Skoda’s success with the Kylaq could serve as a template for Volkswagen’s next launch cycle, as both brands share platforms under the MQB-A0-IN architecture. The focus for the coming months will be expanding EV readiness and sustaining affordability in the face of rising input costs. If current trends continue, Skoda is on track to close 2025 with one of its best annual performances in India, while Volkswagen may need a mid-term refresh to regain lost ground.
