Range Rover is doubling down on exclusivity in India by planning to introduce more limited-edition models across its lineup. These exclusive variants will feature new exterior paint schemes, unique interior trims, and curated luxury features, aimed at discerning Indian buyers looking for rarity and prestige.
What To Expect From These Limited Editions?
According to industry sources and dealer teasers, Range Rover’s upcoming limited-edition line-up could include:
- Special Paint Finishes: Satin, dual-tone, and heritage-inspired colours
- Curated Interior Themes: Premium leather upholstery, contrast stitching, and rare wood/metal inlays
- Exclusive Badging: ‘SV Bespoke’ or ‘Edition’ branding
- Limited Production Runs: Some variants may be restricted to 25–50 units per model
- Performance Tweaks: Optional tuning via the SV division or cosmetic performance packages
Why This Matters In India
India’s luxury SUV market is evolving, with customers now looking beyond brand value; they want personalisation, exclusivity, and rarity. Range Rover’s bespoke models align with this shift, offering a way to stand out in a segment where features and performance are already top-tier. It also reflects JLR’s strategic focus on high-margin, low-volume offerings, especially post their “Reimagine” global strategy and increased interest in SV Bespoke services.
Range Rover’s strategy in India is focusing on creating collector editions and customer-specific models tailored to Indian tastes. Building on the success of the Ranthambore Edition, the brand plans to develop more locally relevant special editions that connect with Indian heritage and preferences.
Company executives have emphasised the importance of designing in context, noting that Indian buyers have appreciated bespoke models that reflect local culture and exclusivity.
Adding to this momentum, local manufacturing of the Range Rover and Range Rover Sport has already begun in India, and it’s paying off — both models have seen a jump in sales since localisation.
Expected Launch & Final Word
While an official announcement is still awaited, limited-edition Range Rover models are expected to arrive in India by Q3 or Q4 of 2025. These exclusive variants are likely to be allocated to select dealers in major metro cities, with pre-bookings available upon request. Pricing is expected to carry a premium of ₹10–30 lakh over the standard versions, depending on the level of customisation and the model variant.
With this move, Jaguar Land Rover is doubling down on exclusivity and heritage, offering a product line that appeals to collectors and high-net-worth buyers alike.
