Land Rover has launched the new Range Rover SV Ultra in India at a starting price of Rs 3.80 crore (ex-showroom). The SV Ultra now becomes the flagship variant in the Range Rover lineup and introduces exclusive styling, a more luxurious cabin and a powerful V8 mild-hybrid powertrain.
Positioned above the existing SV variant, the SV Ultra focuses on delivering a more bespoke ownership experience. Moreover, it combines handcrafted luxury with technology and performance.
Exterior Gets Exclusive SV Ultra Styling
The Range Rover SV Ultra introduces an exclusive Titan Silver exterior paint option. In addition, the SUV features Satin Platinum and Silver Chrome finishes on the grille surround, Range Rover lettering, skid plates and wheel inserts.
The flagship SUV also comes equipped with 22-inch alloy wheels featuring the inverted “R” Range Rover logo. Furthermore, buyers can opt for larger 23-inch alloy wheels for a more commanding road presence.
Luxury Cabin Receives Premium Upgrades
Inside, the SV Ultra gets a new Orchid White and Cinder Grey colour theme. Rattan palm wood veneer and gloss-white ceramic trim further enhance the premium ambience. Additionally, illuminated SV Ultra door sill plates add an exclusive touch.
A new electrostatic audio system with 21 thin-film speakers also debuts on the SUV. These speakers work alongside the Body and Soul Seat and Sensory Floor systems to deliver a more immersive in-cabin audio experience.
Feature List Remains Extensive
The SV Ultra continues to offer a 13.1-inch touchscreen infotainment system and a 13.7-inch digital instrument cluster. Moreover, rear passengers get dual 13.1-inch entertainment screens for added comfort.
Other highlights include four-zone climate control, a heated steering wheel, powered rear sunblinds, ambient lighting, a head-up display, a 360-degree camera and an air purification system. In addition, every seat offers electric adjustment, heating, ventilation, massage and memory functions.
Twin-Turbo V8 Delivers Strong Performance
Powering the Range Rover is a 4.4-litre twin-turbocharged petrol V8 engine paired with a mild-hybrid system. The powertrain develops 540 HP and comes mated to an 8-speed automatic transmission with all-wheel drive.
Land Rover claims the luxury SUV accelerates from 0-100 KM/H in 4.9 seconds before reaching a top speed of 261 KM/H. Furthermore, adaptive suspension, all-wheel steering and multiple terrain modes come as standard.
Prices In India
The Range Rover SV Ultra is priced at Rs 3.80 crore (ex-showroom). It sits at the top of the Range Rover lineup and commands a premium over the existing SV variant due to its exclusive styling, enhanced luxury and additional technology.
| Variant | Ex-Showroom Price |
|---|---|
| Range Rover SV Ultra | Rs 3.80 Crore |
Rivals
The Range Rover SV Ultra competes with flagship luxury SUVs such as the Mercedes-Maybach GLS 600, Bentley Bentayga and Rolls-Royce Cullinan. However, the Range Rover continues to stand out with its blend of off-road capability, luxury and advanced technology.
Conclusion
The Range Rover SV Ultra further strengthens Land Rover’s flagship SUV lineup with exclusive styling, handcrafted interiors and a powerful V8 mild-hybrid engine. Moreover, the combination of premium comfort, cutting-edge technology and strong performance makes it one of the most luxurious SUVs currently available in the Indian market.
