The MG Windsor EV has recorded a significant milestone, crossing over 44,000 units in wholesale sales within just one year of its launch. From October 2024 to September 2025, the five-seater electric vehicle registered 44,352 units in factory dispatches, making up around 61 percent of JSW MG Motor India’s total passenger vehicle wholesales for the period. This performance has not only elevated the Windsor to become the company’s top-selling model but also reshaped MG’s overall sales mix, with the Windsor steadily increasing its monthly contribution. During its launch in October 2024, the EV accounted for 44 percent of MG’s sales, a figure that grew to 70% by September 2025. The model’s momentum reflects a strong market reception and highlights a shift in consumer demand toward electric options. MG Motor India, which currently offers a total of nine models, has seen the Windsor become a central pillar in its retail strategy.
Consistent Growth & Strong Market Positioning
Breaking down the year’s sales trajectory reveals steady growth despite some quarterly fluctuations. The Windsor EV started strong with over 10,000 units sold in the first quarter after launch. Sales slightly dipped in Q1 2025, dropping 7% to 9,349 units, likely reflecting seasonal demand patterns. However, this dip was followed by a sharp recovery in subsequent quarters. Between April and June 2025, sales climbed by 22% to 11,398 units. This upward trend continued with a 19% increase in the July to September quarter, reaching 13,560 units. September alone saw a record monthly figure of 4,741 units, the highest since launch. This consistent performance has not only placed the Windsor as a key player in the electric vehicle space but also helped JSW MG Motor secure the second spot in India’s electric passenger vehicle rankings, closing in on the long-time leader Tata Motors.
Windsor Pro Adds To The Momentum
The introduction of the Windsor Pro in May 2025 added further appeal to the model line-up. With a larger 52.9 kWh battery, the Pro variant offers a claimed range of 449 KM, compared to 332 KM in the standard version. This upgrade broadened the vehicle’s appeal to users seeking longer range without compromising on daily usability. Key enhancements included new exterior colours, interior materials, and additional features such as vehicle-to-vehicle (V2V) and vehicle-to-load (V2L) charging capabilities. Despite this, the powertrain remained unchanged with 136 HP and 200 NM torque. Charging options also improved, with fast charging enabling a 20 to 80 percent charge in about 50 minutes. The BaaS (Battery-as-a-Service) model helped lower upfront costs, allowing more buyers to enter the EV space. These additions gave MG Motor a stronger footing to compete not only with Tata’s Nexon EV but also rivals like the Creta Electric and Curvv EV.
Expanding Reach & Strengthening Presence
Beyond the numbers, the Windsor EV’s impact has been visible across different geographies. Nearly half of the vehicle’s total sales came from non-metro areas, indicating a growing interest in electric mobility outside traditional urban markets. This trend supports the idea that infrastructure improvements and changing perceptions are making EVs more viable in tier 2 and tier 3 cities. The Windsor’s surge has lifted the company’s retail market share in the EV segment to 29%, up from 19% in the previous year. It now trails Tata Motors by fewer than 8,000 units in the first half of FY2026. The Windsor EV, through its consistent performance and broader acceptance, has clearly played a central role in reshaping the electric vehicle landscape and redefining MG Motor’s position in India.
