MG Motor India achieved a major milestone in September 2025 by recording its highest-ever monthly sales, marking a 47 percent year-on-year growth. The company sold 6,728 units during the month compared to the 4,588 units sold in September 2024. This strong performance was largely driven by the growing demand for its electric models, alongside stable sales from its SUVs. Monthly growth remained flat at 2%, as the company sold 6,575 units in August 2025. MG’s consistent rise in volumes reflects its successful product diversification and focus on the EV segment, which now contributes 92% to its overall monthly sales. The brand’s joint venture with JSW has also provided an additional boost in terms of local production and supply chain efficiency, allowing MG to meet rising market demand across multiple segments.
EV Segment Gains Traction With Windsor, Comet & ZS EV
| Model | Sep ’25 Sales | Sep ’24 Sales | YoY Growth % | Sep ’25 Share % | Aug ’25 Sales | MoM Growth % |
|---|---|---|---|---|---|---|
| Windsor | 4,741 | – | – | 70.47% | 4,511 | 5.10% |
| Comet | 1,203 | 1,268 | -5.13% | 17.88% | 1,113 | 8.09% |
| ZS EV | 250 | 980 | -74.49% | 3.72% | 380 | -34.21% |
A major highlight of MG’s September performance was the surge in electric vehicle sales, led by the Windsor. The Windsor, a premium electric crossover, has seen a strong market debut, contributing 4,741 units this September. It accounted for 70% of MG’s monthly sales in September 2025. The Comet, MG’s entry-level model, recorded 1,203 units sold. MG claims that the Comet achieved its best-ever sales for CY25, while the Windsor has registered its highest monthly sales since launch in September 2025. Meanwhile, the ZS EV posted 250 units, suggesting that the Windsor has been eating into its sales. Together, these models accounted for 92% of MG’s total monthly sales, highlighting the brand’s growing dominance in India’s fast-expanding electric vehicle market. MG’s focus on offering diverse EV options at different price points has helped it capture a wide customer base.
Hector, Astor & Gloster Lag Behind
| Model | Sep ’25 Sales | Sep ’24 Sales | YoY Growth % | Sep ’25 Share % | Aug ’25 Sales | MoM Growth % |
|---|---|---|---|---|---|---|
| Hector | 409 | 1,380 | -70.36% | 6.08% | 379 | 7.92% |
| Astor | 90 | 760 | -88.16% | 1.34% | 179 | -49.72% |
| Gloster | 35 | 200 | -82.50% | 0.52% | 16 | 118.75% |
While the EV lineup took center stage, MG’s internal combustion engine (ICE) portfolio produced mixed results in September. The Hector and Hector Plus together added 409 units to the monthly total. The mid-size Astor SUV, which competes in a highly competitive segment, recorded just 90 units, reflecting decreasing demand. The Gloster, MG’s full-size SUV, added a meagre 35 units, with month-on-month growth suggesting revival. MG’s ICE models have lagged behind compared to the electric portfolio, despite offering standout features, comfort, and strong after-sales support. This shift in powertrains suggest MG’s resilience towards electrification.
Looking Ahead
MG Motor India’s record-breaking September 2025 performance underscores its strong market positioning and evolving strategy under the JSW partnership. The company’s 47 percent year-on-year growth aligns with its broader vision to transition into a leading EV-focused automaker in India. With the introduction of its luxury division, MG Select, premium models like the Cyberster and the M9 are expected to maintain its growth momentum in the upcoming months. As India’s EV ecosystem matures, MG’s multi-model approach and momentum in the segment with the Windsor could continue to give it an edge over rivals.
