Mahindra Marazzo Discontinued: No Longer Listed On Website

The Mahindra Marrazo has been removed from the official Mahindra passenger car website. It competed with models like the Carens, Ertiga, and Maruti XL6 but failed to capture the market attention it aimed for. Its discontinuation signifies the end of Mahindra’s MPV lineup, as the company now focuses solely on SUVs in the Indian market.

• Launched in 2018, a total of 44,783 units of this car were sold
• Despite efforts, the Marazzo faced dwindling sales, particularly in the last 2-3 years
• It was offered in 7-seater and 8-seater configurations across three variants (M2, M4 and M6)
• The Marazzo featured a 1.5L diesel engine (123 HP/300 NM) paired with a 6-speed manual transmission
• Prices ranged from Rs. 14,59,400 to Rs. 17,00,200
• The Marazzo scored 4 Stars in Global NCAP crash tests
  

Let’s delve into more details about the now-discontinued model:

Mahindra Marazzo — Exterior:

The car’s design drew inspiration from a shark, but ironically, it lacked a shark fin antenna. Many potential buyers found the Marazzo’s aesthetics unappealing, contributing to its lacklustre sales performance.

Mahindra Marazzo — Interior:

The interior of the Marazzo had a premium feel for its time, equipped with features like a 7-inch touchscreen with 4 speakers, a height-adjustable driver’s seat, automatic climate control with rear vents, and cruise control. Safety features included dual airbags, all-wheel disc brakes, ISOFIX seat anchors, a rear defogger, and rear parking sensors with a camera. Mahindra claimed it had the lowest decibel value at idle, ensuring one of the quietest cabins in its segment.

Mahindra Marazzo — Engine:

Powered by a 1.5L diesel engine delivering 123 HP and 300 NM of torque, paired with a 6-speed manual transmission. While adequate, the absence of a petrol engine option and an automatic transmission disappointed many potential buyers.

Mahindra Marazzo — Reasons For Failure:

• Lack of timely updates
• Inadequate market strategy
• Absence of a petrol engine option
• Lack of an automatic transmission option
• Better Options in the market like the Kia Carens

What’s Next? Will The Marazzo Make A Comeback?

With the Marazzo discontinued, Mahindra is unlikely to introduce a next-generation model soon, focusing instead on its electrification strategy for the coming years. The Marazzo’s inability to gain traction in the Indian market, coupled with increasing competition, led to its demise.