Mahindra is celebrating the first anniversary of the BE 6 and XEV 9e by introducing benefits of up to ₹1.55 lakh. These offers are available for a limited period (until December 20) and include a mix of free accessories and exchange bonuses, depending on the variant. The company appears to be using the anniversary period to boost demand and clear existing inventory ahead of the XEV 9S’s launch. According to dealer networks, these offers are only valid for the first 5,000 EVs booked or until December 20, whichever is earlier. Both models receive the same benefits, touching the ₹1.55 lakh mark. This move appears as a strategic price adjustment, a common strategy to maintain market interest.
XEV 9e Now More Attractive
The XEV 9e receives total benefits of up to ₹1.55 lakh depending on the trim. This includes a complimentary accessory package worth ₹30,000, corporate benefits of up to ₹25,000, exchange or loyalty bonuses reaching ₹30,000, and public-charging credits valued at ₹20,000. Buyers also get a 7.2kW AC fast charger, normally priced at ₹50,000, at no additional cost. The timing of these offers is significant because Mahindra is preparing to introduce the XEV 9s soon (November 27). This could explain the larger benefits on the 9e, which the company may want to move out of stock more quickly before the new model arrives. The XEV 9e’s price ranges from ₹21.90 to ₹30.50 lakh (ex-showroom).
BE 6 Gets Big Discount
The BE 6 also receives benefits as part of the anniversary offers, with discounts reaching up to ₹1.55 lakh. It shares the same benefits as that on the XEV 9e. These reductions bring down the effective cost of the model noticeably. Mahindra’s decision to extend sizable benefits suggests an effort to keep the BE 6 aligned with new market expectations. Prices of the BE 6 range from ₹18.90 lakh to ₹26.50 lakh (ex-showroom).
The electric SUV segment has seen rising activity recently with new models entering various price bands. This puts pressure on products to remain attractive not only in terms of features but also overall ownership cost. With both models completing a year on sale, the offers highlight how pricing is still an important part of staying competitive as more EVs arrive in the Indian market.
