The Kia EV9, launched in India on October 3, 2024, marks the brand’s entrance into the premium electric SUV segment. Priced at ₹1.30 crore (ex-showroom), it is placed as Kia’s flagship EV, competing with luxury offerings like the Mercedes-Benz EQS SUV and BMW iX. Here’s an objective study of its features, performance, and challenges in the Indian market.
Specifications & Performance
- Powertrain: The EV9 features a dual-motor all-wheel-drive setup powered by a 99.8 kWh battery. It delivers 384 PS and 700 NM of torque and accelerates from 0 to 100 km/h in 5.3 seconds.
- Range: Delivers an ARAI-certified range of 561 km on a single charge, though real-world efficiency may deviate depending on driving circumstances.
- Charging: Supports 350 kW DC fast charging, enabling a 10–80% charge in 24 minutes. However, India’s limited high-speed charging infrastructure may restrict this benefit.
Design & Interior
- The EV9 adopts a futuristic design with vertically stacked LED headlamps, a closed grille, and digital-pattern lighting. Its dimensions (5,015 MM length, 3,100 MM wheelbase) highlight a spacious three-row configuration.
- Interior: The interior features a dual 12.3-inch screen setup (infotainment and instrument cluster), a head-up display, and 64-color ambient lighting. The six-seater configuration includes second-row captain chairs with massage, ventilation, and leg support functions.
- Practicality: Delivers 333 litres of boot space (expandable with folded seats) and a 52-litre front trunk (frunk)
Technology & Safety
- ADAS: Fitted with Level 2 autonomous driving aids, including adaptive cruise control, lane-keeping assist, and forward collision avoidance.
- Safety: Includes 10 airbags, a 360-degree camera, electronic stability control, and hill descent control. The SUV also scored a 5-star Euro NCAP safety rating.
- Connectivity: Features Kia Connect 2.0 with over 100 connected-car functions, OTA updates, and a digital key.
Market Positioning & Challenges
- Price and Competition: At ₹1.30 crore, the EV9 is priced significantly higher than mass-market EVs. It targets luxury buyers considering the Mercedes EQE SUV (₹1.41 crore) or Audi Q8 e-tron (₹1.15–1.27 crore).
- CBU Status: Imported as a Completely Built Unit (CBU), the EV9 incurs high import duties, limiting affordability. Local assembly could reduce costs but is not currently planned.
- Infrastructure Dependency: While fast-charging claims are impressive, India’s sparse 350 kW charging network may interfere with practicality.
Some Pros & Cons
Pros
- Comfort: Second-row massage seats and a quiet cabin enhance long-drive comfort.
- Tech-Rich Features: The Meridian 14-speaker audio system and customizable LED lighting add premium appeal.
Cons
- High Ownership Cost: Maintenance and insurance costs for luxury EVs remain a concern.
- Ride Quality: Firm suspension and 20-inch wheels result in a bumpy ride on uneven roads.
Conclusion
The Kia EV9 is a technologically refined electric SUV offering luxury, space, and performance. However, its high price, dependency on premium infrastructure, and stiff competition pose challenges in India’s price-sensitive market. While it sets a standard for three-row EVs, its success hinges on addressing practical concerns and expanding charging networks.
