Jaguar To Discontinue Six Models By End Of 2024, F-Pace SUV To Lead The EV Transition
Jaguar To Discontinue Six Models By End Of 2024, F-Pace SUV To Lead The EV Transition

Jaguar To Discontinue Six Models By End Of 2024, F-Pace SUV To Lead The EV Transition

24/07/2024
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Jaguar has announced that it will discontinue six of its models by the end of 2024, leaving the F-Pace SUV as the only surviving model from its current lineup. This decision is part of the automaker’s strategic shift towards an all-electric future.

Models Being Phased Out

The models set to be discontinued include the XE and XF sedans, the F-Type sports car, the XJ sedan, and the I-Pace electric SUV. This move is aimed at streamlining Jaguar’s portfolio and focusing resources on the development of new electric vehicles.

Adrian Mardell, CEO of Jaguar Land Rover, elaborated on the decision, stating, “This restructuring is a critical step in our journey to transform Jaguar into a fully electric luxury brand by 2025. By concentrating on a smaller, more focused lineup, we can accelerate our innovation and deliver a new generation of electric vehicles.”

F-Pace SUV: The Transitional Model

The F-Pace SUV, known for its performance, luxury, and technology, will remain available during this transition period. It is expected to serve as a key model bridging the gap between Jaguar’s current offerings and its future electric lineup.

Jaguar plans to introduce new electric models beginning in 2025, with an emphasis on cutting-edge design, sustainability, and advanced technology. The future lineup is anticipated to include luxury sedans, SUVs, and high-performance sports cars.

Electrification Strategy

This strategic shift towards electrification aligns with the broader trends in the global automotive industry, focusing on sustainability and reduced carbon emissions. Jaguar’s move to an all-electric lineup reflects the increasing demand for environmentally friendly transportation solutions.

“Our commitment to electrification is driven by our vision to create a sustainable future for luxury mobility,” Mardell added. “We aim to offer electric vehicles that maintain Jaguar’s tradition of elegance and performance while meeting the evolving needs of our customers.”

Market Impact And Future Outlook

The discontinuation of these six models will have implications for Jaguar’s dealer network and supply chain. The company has pledged to support its stakeholders through this transition to minimize disruptions and ensure a smooth shift towards its new product lineup.

The Jaguar’s move to focus exclusively on electric vehicles is a clear signal of the industry’s direction. It will be intriguing to observe how this decision impacts the competitive landscape and consumer preference in the luxury segment.

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