Tata Motors is offering hefty discounts during May 2025, following a rolling over of offers from the previous month on stock-clearing of the previous model year while bearing significant cash offers and loyalty benefits at selective outlets to sustain the momentum in sales across its electric portfolio.
What Discounts Can I Get?
Not all models receive the same sort of benefit, and the most significant discounts go to 2024 manufactured units. The most valuable of such offers is that given to the Tata Curvv EV, which this month attracts the largest discounts. Customers will get MY2024 units with Rs. 1.7 lakh worth of benefits comprised of Rs. 90,000 in direct cash savings, a Rs. 30,000 exchange or scrappage incentive, and another Rs. 50,000 through loyalty bonuses.
The latest MY2025 units combined are eligible for a discount of Rs. 80,000 purely from loyalty and exchange schemes. Another top-seller in Tata’s arsenal of electric offerings, the Nexon EV, has substantial discounts available to it as well. Offerings from dealers for MY2024 unused stock amount to even as high as Rs. 1 lakh. It has been broken down into : Rs. 60,000 in cash, Rs. 30,000 for scrappage, and Rs. 50,000 as ancillary for loyalty.
| Model | Model Year | Total Benefits | Breakup of Benefits |
|---|---|---|---|
| Tata Curvv EV | MY2024 | Up to ₹1.7 lakh | ₹90,000 cash + ₹30,000 exchange + ₹50,000 loyalty |
| MY2025 | Up to ₹80,000 | ₹30,000 exchange + ₹50,000 loyalty | |
| Tata Nexon EV | MY2024 | Up to ₹1.4 lakh | ₹60,000 cash + ₹30,000 exchange + ₹50,000 loyalty |
| MY2025 | Up to ₹80,000 | ₹30,000 exchange + ₹50,000 loyalty | |
| Tata Tiago EV | MY2024 | Up to ₹1.3 lakh | Not detailed |
| MY2025 | Up to ₹50,000 | Not detailed | |
| Tata Punch EV | MY2024 | Up to ₹1.2 lakh | Not detailed |
| MY2025 | Up to ₹50,000 | Not detailed |
Main Highlights Include:
In MY2025 editions, no cash discounts are extended across the lineup, however, exchange and loyalty bonuses of ₹30,000 and ₹50,000 respectively are admissible, bringing the total to ₹80,000. The MY2024 Tata Tiago EV enjoys discounts of up to ₹1.3 lakh, although exact details of offer breakups remain unspecified. The Tata Punch EV has discounts of up to ₹1.2 lakh for MY2024 and a straight ₹50,000 for 2025.
What About MY2025 Units?
Like the Curvv, the 2025 units have no cash benefits but have the same combination of exchange and loyalty summing up to Rs. 80,000. Meanwhile, discounts for the most affordable electric hatchback Tiago EV for the 2024 builds run up to Rs. 1.3 lakh, while the breakup of those benefits has not been detailed. The units of this year are under lighter versions being capped at Rs. 50,000.
The Punch EV falls into a similar bracket. Discounts on MY2024 vehicles go up to Rs. 1.2 lakh, but once again, no specifics have been shared. For 2025 production, the benefit remains capped at Rs. 50,000. It needs to be pointed out that these offers vary greatly from one dealership to another and also depend on stock available.
Conclusion
While rivals are entering the electric space, Tata’s discounts and customer loyalty incentives should help it maintain the market’s upper hand while readying to face new entrants like the Harrier EV and Sierra EV. Discounts will vary depending on stock with dealers and regions, so check with local showrooms for specific offers.
