As part of its fourth anniversary celebrations, Citroën India is offering promotional benefits of up to ₹2.80 Lakh on select models. These offers include a mix of direct cash discounts, loyalty bonuses, and exchange benefits, depending on the model and variant. While discounts are offered on most of Citroën’s current Indian portfolio, the flagship C5 Aircross SUV has been excluded from this round of discounts. The offers are applicable for a limited time, valid until July 31, 2025, and may vary slightly by dealership or location. Buyers are recommended to check with authorised Citroën outlets for variant-specific availability and to clarify applicable conditions such as stock availability or financing options.
Model-Wise Discount Breakdown
Citroën’s anniversary campaign covers multiple products from its lineup, with the Basalt Coupe SUV receiving the steepest overall discount. Below is a breakdown of how the benefits are structured across the key models:
| Model | Max Benefits | Offer Highlights |
| C3 | ₹1,45,000 | Available on MY25 Shine variant, includes cash and loyalty bonus, priced ₹6.23–10.21 Lakh. |
| eC3 | ₹40,000 | Applies to MY23 stock only. MY25 models have loyalty and exchange benefits. Priced from ₹12.90 Lakh to ₹13.41 Lakh. |
| Basalt | ₹2,80,000 | Highest offer in the lineup, applicable on MY24 Max AT variant, available in the ₹8.32–14.10 Lakh range. |
| Aircross | ₹65,000 | MY23 units carry the bulk of this offer, while MY25 Max trims get combined cash, exchange and loyalty perks. Priced at ₹8.62–14.60 Lakh. |
| C5 Aircross | No Offers | No offers on the flagship SUV. |
Context & Timing Of the Discounts
This anniversary offer comes at a time when Citroën is looking to strengthen its foothold in the Indian market. With growing attention on value-driven segments and electric models, Citroën’s lineup, especially the eC3 and C3, are positioned as alternatives to more established players. With modest domestic volumes, just 333 units in May 2025, these savings likely aim to boost showroom activity.
The brand is also using this campaign to connect with its existing customer base by rewarding them via complimentary car spa services and other minor perks at dealerships. As always, buyers should verify exact availability and eligibility at their local showroom for more details.
