Audi India Focusing On Pre-Owned Market

Audi India is making significant strides in the entry-level luxury car market. Their focus on pre-owned vehicles through the Approved Plus programme is a key part of this strategy. This initiative is gaining momentum, with pre-owned sales outpacing new car sales in recent times. By offering high-quality used cars, Audi is attracting a new segment of customers who aspire to own a luxury vehicle without breaking the bank. The added peace of mind of the vehicle being tested, inspected and validated by the brand makes a difference too, considering these complex German luxury cars can be expensive to maintain.

The Appeal Of Audi Approved Plus

Audi Approved Plus is designed to instil confidence in buyers. Each vehicle undergoes a rigorous inspection process to ensure it meets their high standards. This means customers can enjoy the luxury and performance associated with the brand while benefiting from lower price points. The appeal of owning an Audi becomes more accessible, making it an attractive option for first-time luxury car buyers. Customers can upgrade from mass-market brands to a German luxury brand while enjoying a trustworthy purchase process, all without breaking the bank.

Audi’s Role In The Growing Luxury Segment

With the luxury car market in India growing, Audi stands as as a strong contender. Currently, luxury vehicles are about 1% of total car sales but experts predict this could reach 5% in the coming years. Audi India wants to capitalise on this by appealing to a broader audience via Approved Plus. Audi along with fellow German luxury brands BMW & Mercedes-Benz control the vast majority of the luxury market in India & stand to benefit the most.

Audi’s Model Range

Audi offers a diverse range of models tailored to various customer preferences. The lineup includes both standard and sporty RS variants. Models such as the A3, A4, A5, Q3, Q5, and Q7 are available. Audi also offers their famous RS models such as the RS7 Sportback and RSQ8 for those seeking ultimate performance. Additionally, they’re also investing heavily in electric vehicles, with models like the e-tron GT already on sale across the country.